Making Bold Moves

LinkedIn or Real Life Networking - Which gives the best ROI for your time and money?

LIZ BOSWELL Season 1 Episode 12

Are you spending hours on LinkedIn hoping to grow your business, but wondering if it’s really working? Or maybe you’re tired of spending hours and hours at  networking events with little to show for it? In this episode of Making Bold Moves, we’re starting a debate - LinkedIn vs. traditional networking! 

We’ll unpack the pros and cons of both methods, share eye-opening stats (did you knowLinkedIn is responsible for 80% of B2B Leads generated through social media, but 95% of professionals say that face-to-face meetings are essential for long-term business relationships?) 

You’ll learn:

  • Why LinkedIn might not be giving you the ROI you think if you're focused on the wrong metrics.
  • How to strike the right balance between digital connections and real-world relationships.
  • Actionable tips to maximise your time on both platforms without burning out.

We're also going to challenge you with prompts for you to journal too for some reflection time.

By the end of this episode, you’ll have a clear action plan to stop wasting time and start making bolder, more impactful connections. Whether you’re a LinkedIn junkie, a networking ninja, or somewhere in between, this episode will challenge how you approach growing your business.

Welcome to the Making Bold Moves Podcast! I’m Liz Boswell — leadership and communication coach, coffee lover, and big believer in saying what needs to be said.

In this brand-new series, I’ll be sharing my Bold Moves Blueprint — a five-step coaching process designed to help you get unstuck, get clear, and start making the moves that matter in your life and work.

This isn’t about chasing perfection. It’s about honest conversations, practical tools, and the messy-but-magic reality of choosing a bolder path.

In this first episode, I share the story of my very first (and very awkward!) networking event, why I believe bold moves don’t always look the way we expect, and how I’m embracing my own evolution by experimenting with AI voice technology.

If you’ve ever wondered, “What am I doing with my life?” — this podcast is for you.

People on this episode